Given the information that realizes the communication campaign at the country level to implement HidroAysen with the supposed aim of showing the public what is the largest hydroelectric project that is planned to be built in Chile, the Sustainable Chile Program Director, Sara Larrain, expressed is “good that the company is prepared to open the national debate about a mega project impact the country, which we know we will win, because we have seen on several occasions to withdraw public debates organized by universities and houses study, where he completed the Defense Council of Patagonia alone, exposing the projects and their impacts. ” As reported by the national press, the advertising campaign would be launched at the same time the company must answer more than 3000 comments received its environmental impact study.
On this, the leadership said that so far the resources allocated by Endesa and Colbun to materialize five dams on the Baker and Pascua rivers in Patagonia Chile, have resulted in “a terrible environmental impact study of thousands of comments from the public services and more than 11 000 observations citizens”, despite which the “million dollar company continues to invest in technical advice and communication, however, Chilean citizens already have a position on HidroAysen. His words are endorsed by the IPSOS survey last (April 2009) which found that 57.6% of Chileans disagree with damming the Chilean Patagonia. Sara Larrain took the opportunity to address the issue of “collusion” of big business with politics, recalling that the sociologist Eugenio Tironi is a strategic advisor to the candidacy of Eduardo Frei and now his company (Tironi and Associates) joined the HidroAysen communications campaign, with Prolam Young & Rubicam and Burson Marsteller. Larrain also recalled that even the executive director of the Enersis Group, which controls Endesa and HidroAysen..