I find that the private institutions are passing for a purification process, and the ones that not to show a good performance, as much in education how much in social responsibility, they can declare insolvent. the parents are charging these results. However the profile of the parents of pupils of schools particular nowadays also one became more demanding with respect to quality of education, therefore seriously they are worried about the competition that the children will also face for a good vacant in the universities and later in the work market. About a bigger easiness of access the information on pedagogical projects, the parents if worry in giving to the children an ample and humanistic education, but they do not open hand of good results in the vestibular contest, them want creative and dynamic children, but that they are disciplined and they take care of to the limits. The result of that is that the enormous difference that existed between education schools conservative and schools of liberal education is each lesser time. The college that it desires to conquer the parents has of being capable to present some differential more, beyond the pedagogical project, has of being capable to show to the parents who are capable to take care of the expectations so varied. Obviously, it does not have in this type of education of these great nets concern with the formation of the comparable citizenship of other schools, focus is concentrated in the necessity of approval in the vestibular contest. However, searching to supply this imbalance, these nets have invested in its professors, all the carried through research already in the education area prove this old theory that says independent of the pedagogical project or the type of school that if studies, the distinguishing greater between a good school and one pssima is in the quality of the professors.