According to the forecast center, the steady growth after the stabilization of the economy will be about 15% a year. For okonschikov it means tightening competition for private client. "With the onset of the crisis significantly reduced the number of orders, as in the private market and in corporate, resulting in dramatically escalated the competition – said Viktor Commercial Director proma – Window supermarket. – So now the only true strategy – the individual approach is not just to each client, but to each order. It should be noted that the main criteria choosing a window company to become a consumer brand awareness, level of service and breadth of assortment. The market's reaction was not long in coming: experts "O.K.N.A.
Marketing note that a characteristic tendency of development the industry is consolidation of companies at the expense of their merger. Another sign of the times – increase in the proportion of state and municipal orders for windows as they expand operations in the federal program of reconstruction housing stock. However, a government contract can only be on a competitive basis. "The significance of tenders for the construction market has grown vastly, – said Andrei , a specialist in working with corporate customers group of companies "Simplex". – To maintain a stable output, window companies need to take the state and municipal contracts, so – to participate in competitions. " However, the bid implies the possibility of significant price reductions for products that are not always under force small companies with low levels of profitability.