Fifth: Look for internal resources to overcome a crisis is needed generally helpful, broaden the view and accept help from all parties is very important. However rather than seek out expensive resources look inward and try to identify everything can serve him of what he has and how you can use it. Assets I have not met a single company that does not have a good existence of things that became fashionable, that are discontinued or that were bought at a price that prevents sell them without making a loss on their inventories, however these things by obsolete than usually have an important value, either for collectors, sub-distributor or even for recyclers or adapters. I suggest you do a review of all the things like inventory or assets not used and look for a replacement value that will help you put together a few resources extras to start again. Sell loss something obsolete is a better decision that keep it and go into debt paying interest on a sum equivalent to keep the asset inventory. Do sale of winery with assets such as machines and disused computers can generate resources to otherwise be achieved with financial cost, while the team continues inexorably to decline and losing more value. Here reapplies the first Council, accepts the loss of once for all, do not add greater value. People chapter of people deserves a very special mention… The first reaction to a crisis is to lay off people, many times starting with the most costly, which is also the most productive often, I recommend to reduce personal whether check first the profitability per employee and is them the opportunity be profitable if they are not yet. Dismiss a cost-effective employee is a suicide, because you will be saying goodbye to someone who helps pay the costs of other less profitable, which will exacerbate the problem rather than solve it.