The rest of the press release details the information provided in the preceding paragraphs. Well, when are quotes key employees, customers or subject matter experts. It will make news credible and specific. At the end of the press release should result in a short story about your organization. Then, you must specify the name contact person and telephone number.
Make sure to include phone number and email address, so that journalists can easily contact you. When writing press releases, it is important to remember what you write to journalists, but not for potential clients, customers or visitors to your web site. Journalists use press releases as a starting point for an expanded article or reportage. Press releases are advertisements will be ignored. Sometimes it's hard to get a journalist to see your press release.
The sad fact that many press releases sent to the trash and not even visible. Press releases help journalists cope with work, but they are working on a tight schedule, so while your press release is not allocated, it will be in a heap of garbage. You have to get the attention of journalists. The press release should not just be good and contain news, but and be better than the other 200 releases that journalists will see this day. Once your release is ready, it needs to circulate. A good option for distribution is a free service distribution press releases. In addition to free distribution have the opportunity to extend the release of the money. In this case, firstly, you will need to put a press release at only one site, because it will spread to others for you, Second, you will be able to bind the hyperlink to keywords. In a press release you choose keywords, and fastened to them URL. This will attract the flow of traffic to your website and optimize website for search engines. Plus such links is that they are in a natural context, the text of the release. Press release is a great way to attract media attention to your site. Well-formed news to your site tomorrow will be the headlines.
It is no secret that getting a loan for the implementation of good business ideas in the bank is virtually impossible – bankers prefer to lend to the current and, primarily, a successful business. However, would the idea and the money will be found. One of the options for attracting investment – business angels. Who are Business Angels? Under the romantic name of 'business angels' hidden quite pragmatic investors who are willing to invest their own capital in the favorite business. Business angels are using venture capital investment vehicle – funding is provided for the long term without collateral or guarantors. Entrepreneur gets the required investments, business angels – its stake in the company.
Investor's goal is simple – wait until the maximum value of the company and sell its share to profit, many times greater than the sum of investments. It is easy to assume that the idea of private investment has come to Russia from the USA and Europe. In every European country there are thousands of business angels united dozens of organizations. Europe's largest network of angel – European Business Angel Network (EBAN) – consists of 62 associations of investors in 21 countries. Advantages and Disadvantages Business Angels The main advantage of business angels in front of a traditional bank loan – private investors are willing to take risks.
Unlike banks, they can provide a loan for business development and credit for the discovery business. Another advantage of working with the angels – they are engaged in the business, provide professional advice, offer support, because they have a stake in the success of the enterprise. However, the latter factor may be considered and disadvantage, because part of business angels in business administration denies businessman substantial share of autonomy. Another disadvantage of business angels are limited – the banks they are certainly much higher. However, if we are talking about small businesses and the investment up to a million dollars, the 'power' of business angels may be enough. How to find a business angel? If you have a decent idea for a business, finding a business angel is not so difficult. Today in Russia there are several organizations of business angels, the largest of which – the National Network of Business Angels 'Private equity' and the National Association of Business Angels. There are also smaller regional community of business angels. The capital is Moscow Network of Business Angels. Receiving money from investors – rather lengthy procedure. In order to get investment, you must provide a clear business plan or description of your project. In the 'Private Equity' documents can be sent by e-mail. If approved, the draft business plan will be posted on the organization's website and circulated to potential investors. By the way, if an investor is found, the employer will have to pay 'commission' 'private capital'. The so-called 'success fee' of 5% of the amount of investment.