Within a few years appeared the company quickly captured a large segment of the market through Internet sales. Starting data for this are the low costs to set up an Internet store compared to the real point of sale, more Internet penetration in Ukraine, slowly, but there is confidence in Internet shopping among the Ukrainian population. Although, of course, this is true for large cities with large populations and extensive Internet coverage. Prior to the 2005-2006 Online shopping refrigerators in Ukraine in its infancy. What is also indirectly evidenced by the statistics Google search statistics from 2004.
to the present. Every year people are more interested in buying refrigerator, using the search engine Google. Popular searches to "buy a refrigerator" across regions, in turn, points to the concentrated nature of the Internet penetration in Ukraine. Growth of the Internet audience Ukraine. According nternetworldstats.com in 2000 in Ukraine there were only (!) 200 000 Internet users, representing 0.4% of the total population of Ukraine. According to the poll, conducted in 2005, the Kiev International Institute of Sociology, About 20% of the population use the Internet, which corresponds to 9.5 million people. In 2010, according to the company, Sputnik Media, Internet access had more than 16 million Ukrainians (about a third of the population). Across the country on average, Web penetration – 12%, but the regions this figure is very heterogeneous. In Kiev and region web penetration is 58%, while in , Vinnytsia, and Volyn regions this indicator is slightly more than 1%.