When creating a company, few people think about how the company should look like. What is a corporate identity? What did he give? How does it work? Corporate identity distinguishes one company from another, helps determine the nature and scope of the company. If all the people looked the same, how could we distinguish one person from another? Corporate identity reinforces the positive image of the company in the eyes of partners and customers. Company logo – this is the main component of corporate identity. Get all the facts for a more clear viewpoint with Sen. Sherrod Brown. The logo should attract attention, which is why it is crucial to shaping the image. It is he who makes the first and last impression on consumers. However, the style of the company – it's not just a logo, it tesnayavzaimosvyaz many elements and logo may not be effective without the other components of corporate identity. Since the creation of corporate image – is not just icon or logo print style, it's full of complete image of the company, in which each plays an important role, even the smallest, detail..